4A. Associations/Government/Nonprofit Organizations
4C. Consumer Products
4CA. Food & Beverage
4CB. Health Care
4CC. Non-Packaged Goods
4CD. Packaged Goods
4D. Consumer Services
Tactics, programs and events driven entirely by media relations. Submit press releases, media advisories, pitch letters, requests for coverage, etc., along with the one-page summary that includes measurable objectives and results, such as evidence of the resulting media coverage. Upload or provide YouTube/Vimeo links to any television or radio coverage. The Packaged Goods subcategory refers to traditional consumer products sold in packages, such as food products, pet products, household goods, toiletries, cosmetics, etc. The Non-Packaged Goods subcategory refers to consumer products, such as clothing, appliances, furniture, etc.
* Feature Stories must be written in their entirety or substantively by the entrant, and not merely “pitched.”
28B. Business to Business
28C. Professional Services
28D. Financial Services
28F. Associations/Government/Nonprofit Organization
28G. Hospitality Industry
28H. Arts, Sports and Entertainment
Use of content generation to promote a particular brand which funds the content's production.
29A. Business to Business
29B. Associations/Government/Nonprofit Organization
Media files distributed over the Internet using streaming media technology. May be live or recorded. Submit the one-page summary and upload or provide YouTube/Vimeo links of the webcast, as well as the actual site URL.