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1A. Associations/Government/Nonprofit Organizations
1B. Business Products
1C. Business Services

Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.

2A. Associations/Government/Nonprofit Organizations
2B. Business Products
2C. Business Services
2D. Consumer Products
2E. Consumer Services

Programs that effectively demonstrate a strategic program that includes creating and distributing valuable content to attract, acquire, and engage target audience(s). Include examples and metrics.

Includes programs undertaken to deal with an unplanned event that required an immediate response.

4A. More Than Seven Days
     4AA. Associations/Government/Nonprofit Organizations
     4AB. Business — Products
     4AC. Business — Services
4B. Seven Or Fewer Days
     4BA. Business to Business
     4BB. Consumer Products
     4BC. Consumer Services
     4BD. Associations/Government/Nonprofit Organizations

Includes programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities. Events that took place for longer than a one-week period should be entered in “4A. More Than Seven Days” and events occurring within a time span of one week should be entered in “4B. Seven Or Fewer Days.”

Includes programs directed to shareowners, other investors and the investment community.

Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances, that demonstrates effective global communications implemented in more than one country.

   7A. Macro-Influencers
   7B. Micro-Influencers
Macro-influencers: Celebrities, executives, bloggers, and journalists who have 10,000–1M followers. They have the highest topical relevance on the spectrum, with category-specific influence – such as lifestyle, fashion or business.
Micro-influencers: Everyday consumers or employees or industry experts who have 500–10,000 followers. They have the highest brand relevance and resonance on the spectrum of influencers, with influence driven by their personal experience and strength of relationship with their networks.

8A. Associations/Government/Nonprofit Organizations
8B. Business to Business
8C. Consumer Products
     8CA. Food & Beverage
     8CB. Non-Packaged Goods
     8CC. Packaged Goods
     8CD. Retail Stores and Restaurants
8D. Consumer Services

Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.

9A. Associations/Government/Nonprofit Organizations
9B. Business
     9BA. Fewer Than 1,000 Employees
     9BB. 1,000 to 10,000 Employees
     9BC. More Than 10,000 Employees

Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.

For programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.

11A. Business To Business
     11AA. Products
     11AB. Professional and/or Financial Services
11B. Consumer Products
     11BA. Food and Beverages
     11BB. Health Care
11BC. Non-Packaged Goods
     11BD. Packaged Goods
11BE. Retail Stores and Restaurants
     11BF. Technology
11C. Consumer Services
     11CA. Financial Services
     11CB. Health Care Services
     11CC. Technology
     11CD. Travel and Tourism/Hospitality

Includes programs designed to introduce new products/services, or promote existing products/services to a particular audience.

12A. Associations
12B. Government
12C. Nonprofit Organizations
12D. Business

Effective campaign delivered within parameters of a limited budget. This does not include staff time and overhead.

13A. Associations
13B. Government
13C. Nonprofit Organizations
13D. Business

Successful campaign despite constraints of a small budget. This does not include staff time and overhead.

Program that enhances a corporate reputation and demonstrates a business approach to initiatives that positively impact society. Campaigns to highlight the positive impact that they have had delivering economic, social and environmental benefits to stakeholders.

For any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group.

16A. Associations/Government/Nonprofit Organizations
16B. Business

Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.

17A. Associations/Government/Nonprofit Organizations
17B. Business
17C. Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government)

Includes programs that advance public understanding of societal issues, problems or concerns.

18A. Associations/Government/Nonprofit Organizations
18B. Business
     18BA. Companies With Sales Up to $50 Million
     18BB. Companies With Sales of More Than $50 Million to $500 Million
     18BC. Companies With Sales of More Than $500 Million to $10 Billion
     18BD. Companies With Sales Over $10 Billion

Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.

Best of Silver Anvil

A "Best of Silver Anvil" Award recipient is selected from among the year’s Silver Anvil Award winners. The Best of Silver Anvil winner represents the pinnacle of excellence in public relations programming, and demonstrates public relations’ strategic value and ability to drive critical business outcomes.