1A. Associations/Government/Nonprofit Organizations
1B. Business Products
1C. Business Services
Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.
2A. Associations/Government/Nonprofit Organizations
2B. Business Products
2C. Business Services
2D. Consumer Products
2E. Consumer Services
Programs that effectively demonstrate a strategic program that includes creating and distributing valuable content to attract, acquire, and engage target audience(s). Include examples and metrics.
4A. More Than Seven Days
4AA. Associations/Government/Nonprofit Organizations
4AB. Business — Products
4AC. Business — Services
4B. Seven Or Fewer Days
4BA. Business to Business
4BB. Consumer Products
4BC. Consumer Services
4BD. Associations/Government/Nonprofit Organizations
Includes programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities. Events that took place for longer than a one-week period should be entered in “4A. More Than Seven Days” and events occurring within a time span of one week should be entered in “4B. Seven Or Fewer Days.”
Macro-influencers: Celebrities, executives, bloggers, and journalists who have 10,000–1M followers. They have the highest topical relevance on the spectrum, with category-specific influence – such as lifestyle, fashion or business.
Micro-influencers: Everyday consumers or employees or industry experts who have 500–10,000 followers. They have the highest brand relevance and resonance on the spectrum of influencers, with influence driven by their personal experience and strength of relationship with their networks.
8A. Associations/Government/Nonprofit Organizations
8B. Business to Business
8C. Consumer Products
8CA. Food & Beverage
8CB. Non-Packaged Goods
8CC. Packaged Goods
8CD. Retail Stores and Restaurants
8D. Consumer Services
Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.
9A. Associations/Government/Nonprofit Organizations
9BA. Fewer Than 1,000 Employees
9BB. 1,000 to 10,000 Employees
9BC. More Than 10,000 Employees
Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.
11A. Business To Business
11AB. Professional and/or Financial Services
11B. Consumer Products
11BA. Food and Beverages
11BB. Health Care
11BC. Non-Packaged Goods
11BD. Packaged Goods
11BE. Retail Stores and Restaurants
11C. Consumer Services
11CA. Financial Services
11CB. Health Care Services
11CD. Travel and Tourism/Hospitality
Includes programs designed to introduce new products/services, or promote existing products/services to a particular audience.
12C. Nonprofit Organizations
Effective campaign delivered within parameters of a limited budget. This does not include staff time and overhead.
13C. Nonprofit Organizations
Successful campaign despite constraints of a small budget. This does not include staff time and overhead.
16A. Associations/Government/Nonprofit Organizations
Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.
17A. Associations/Government/Nonprofit Organizations
17C. Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government)
Includes programs that advance public understanding of societal issues, problems or concerns.
18A. Associations/Government/Nonprofit Organizations
18BA. Companies With Sales Up to $50 Million
18BB. Companies With Sales of More Than $50 Million to $500 Million
18BC. Companies With Sales of More Than $500 Million to $10 Billion
18BD. Companies With Sales Over $10 Billion
Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.