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Award Category Organization Agency Title of Entry
Silver Community Relations > Associations / Government / Nonprofit Organizations OneOrlando Alliance Edelman Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance
AOE Community Relations > Associations / Government / Nonprofit Organizations Horizon Foundation SalterMitchell / Marketing for Change & Stratacomm Howard County. Unsweetened.
Silver Community Relations > Business Products Cenex Exponent PR Cenex Helps Communities Swing For The Fences
AOE Community Relations > Business Products Sherwin Williams Carmichael Lynch Relate Telling a Local CR Effort to a National Audience
Silver Community Relations > Business Services Kaleida Health The Martin Group Community Embraces Buffalo's New Children's Hospital
AOE Community Relations > Business Services San Diego Gas & Electric   Sycamore to Penasquitos 230 kilovolt Transmission Line Project:  A Proactive and Strategic Approach for Project Support During Construction
Silver Content Marketing > Associations / Government / Nonprofit Organizations National Safety Council Ketchum, Energy BBDO, m ss ng p eces and PHD Prescribed to Death
AOE Content Marketing > Associations / Government / Nonprofit Organizations Dental Assisting National Board   The Certification Difference
AOE Content Marketing > Associations / Government / Nonprofit Organizations TravelNevada Fahlgren Mortine and The Abbi Agency TravelNevada Wins Big with Millennial Marketing Campaign
Silver Content Marketing > Business Products HP Inc. Edelman HP's The Wolf
AOE Content Marketing > Business Products Cards Against Humanity   Cards Against Humanity Saves America
AOE Content Marketing > Business Products Cargill Animal Nutrition Padilla Educating Horse Owners on Topline Health
AOE Content Marketing > Business Products Honeywell Safety & Productivity Solutions Weber Shandwick Honeywell Goes Live to Drive Demand Worldwide
Silver Content Marketing > Consumer Products Procter & Gamble / My Black is Beautiful EGAMI Group P&G + MBIB “THE TALK” – Creating a National Movement to End “The Talk” and Racial Bias
AOE Content Marketing > Consumer Products Universal Pictures H+M Communications With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
AOE Content Marketing > Consumer Products Zippo DeVries Global Zippo Flame Art
Silver Content Marketing > Consumer Services Florida Power & Light Company rbb Communications Remembering Hurricane Andrew: Miami-Dade’s Unbreakable Spirit
AOE Content Marketing > Consumer Services BECU C+C BECU “Official Card of Sounders FC Fans” Campaign
AOE Content Marketing > Consumer Services Fairmont Hotels & Resorts (AccorHotels) VIA Rail THE GREAT CANADIAN RAILWAY ADVENTURE
AOE Content Marketing > Consumer Services Hampton by Hilton rbb Communications Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
Silver Crisis Communications Carnival Corporation LDWW Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN
AOE Crisis Communications DTE Energy re:group and Finn Partners Managing communications in the storm of the century
Silver Events and Observances > More Than Seven Days > Associations / Government / Nonprofit Organizations Wisconsin Department of Tourism Laughlin Constable Celebrating America’s Greatest Architect with the World’s First Frank Lloyd Wright Trail
Silver Events and Observances > More Than Seven Days > Business — Products HP Inc.   HP ENVY ISS Printer Launch
AOE Events and Observances > More Than Seven Days > Business — Products Food Lion Ketchum A Neighbor to Count On: Food Lion Celebrates its 60th Anniversary
Silver Events and Observances > More Than Seven Days > Business — Services Duke Energy's World of Energy education center at Oconee Nuclear Station   2017 Total Solar Eclipse at the World of Energy
AOE Events and Observances > More Than Seven Days > Business — Services Bankers Trust   Bankers Trust Centennial: Celebrating “100 Years of Trust”
AOE Events and Observances > More Than Seven Days > Business — Services Northrop Grumman   Operation #PolarEye
Silver Events and Observances > Seven Or Fewer Days > Associations / Government / Nonprofit Organizations Willamette University   The Phenomenon on the Lawn: Willamette University celebrates the total solar eclipse
AOE Events and Observances > Seven Or Fewer Days > Associations / Government / Nonprofit Organizations City of San Diego Katz & Associates Pure Stone: Beer Brewed with Purified Recycled Water
AOE Events and Observances > Seven Or Fewer Days > Associations / Government / Nonprofit Organizations World Pancreatic Cancer Coalition Hill+Knowlton Strategies and SJR World Pancreatic Cancer Day 2017
Silver Events and Observances > Seven Or Fewer Days > Business to Business Wilsonart Padilla Helping Designers See the Forests Behind the Wood
Silver Events and Observances > Seven Or Fewer Days > Consumer Products Scotch-Brite® Brand Hunter Public Relations Scotch-Brite® Brand Celebrates National Pet Month with #WorthTheMess
AOE Events and Observances > Seven Or Fewer Days > Consumer Products Wells Fargo & Company   Advancing African-American Homeownership
Silver Financial Communications Spartan Motors, Inc. Lambert, Edwards & Associates Driving Wall Street Awareness & Stock Price for Spartan Motors with New Management at the Helm
AOE Financial Communications Medtronic FleishmanHillard Medtronic Patient Recovery Divestiture: Clearly Communicating a Complex Deal in Record Time
Silver Global Communications The World Pancreatic Cancer Coalition Hill+Knowlton Strategies and SJR World Pancreatic Cancer Day 2017: Demand Better
AOE Global Communications Cotton Council International Cramer-Krasselt U.S. Cotton: The Cotton the World Trusts
AOE Global Communications Visit Orlando   Orlando's BIG Thank You: Highlighting a Welcoming and Grateful Destination
Silver Influencer Marketing To Expand Awareness SAP PAN Communications SAP Leonardo and a Renaissance in Modern PR
AOE Influencer Marketing To Expand Awareness Niagara Spray Starch MBB #PressOnNiagara
AOE Influencer Marketing To Expand Awareness P&G Swiffer Citizen Relations #SwifferFanatics Take on Hollywood
AOE Influencer Marketing To Expand Awareness Pantene DeVries Global Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
Silver Integrated Communications > Associations / Government / Nonprofit Organizations FamilySearch International, National Museum of African American History and Culture, Afro-American Historical and Genealogical Society and California African American Museum   The Freedmen’s Bureau Project - Reuniting Families on Paper Who Were Torn Apart by Slavery
AOE Integrated Communications > Associations / Government / Nonprofit Organizations Washington Traffic Safety Commission C+C New Distracted Driving Law
Silver Integrated Communications > Business to Business Cotton Council International Cramer-Krasselt U.S. Cotton: The Cotton the World Trusts
AOE Integrated Communications > Business to Business Cargill Animal Nutrition Padilla Educating Horse Owners on Topline Health
AOE Integrated Communications > Business to Business DuPont Crop Protection Exponent PR Acre by Acre: Building Blocks for Global Food Security
AOE Integrated Communications > Business to Business HP Inc. Edelman HP's The Wolf
Silver Integrated Communications > Consumer Products > Food & Beverage The Lights Out and Aeronaut Brewing Co. Adam Ritchie Brand Direction T.R.I.P. Through the Multiverse: PR Invents a New Category of Beer
AOE Integrated Communications > Consumer Products > Food & Beverage The Wendy's Company Ketchum #NuggsforCarter
Silver Integrated Communications > Consumer Products > Non-Packaged Goods Universal Pictures H+M Communications With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
AOE Integrated Communications > Consumer Products > Non-Packaged Goods Sleep Number Tunheim, Walt & Company and Makovsky Sleep Number 360 Smart Bed Launch at CES 2017
Silver Integrated Communications > Consumer Products > Packaged Goods P&G Mr. Clean Citizen Relations Mr. Clean, the Undisputed Winner of the Super Bowl
AOE Integrated Communications > Consumer Products > Packaged Goods Pantene DeVries Global Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
AOE Integrated Communications > Consumer Products > Packaged Goods The Chinet® Brand MBB Agency and The Buntin Group Inviting Results: The 2017 Chinet® Brand Campaign
AOE Integrated Communications > Consumer Products > Packaged Goods U by Kotex Ketchum Locker Room Talk
Silver Integrated Communications > Consumer Products > Retail Stores and Restaurants REI Edelman #ForceofNature: Making the Outdoors the Largest Level Playing Field on Earth
Silver Integrated Communications > Consumer Services Carnival Corporation LDWW The Future of Travel – Carnival Corporation’s Ocean Medallion Takes CES on a Trip of Innovation
AOE Integrated Communications > Consumer Services Bank of America Burson-Marsteller Bank of America Friends Again
AOE Integrated Communications > Consumer Services Hilton Hotels & Resorts Edelman, GSD&M, HZDG and Eventive Hilton Passport Project
Silver Internal Communications > Associations / Government / Nonprofit Organizations University of Mississippi Meek School of Journalism and New Media   It Starts with (Me)ek
AOE Internal Communications > Associations / Government / Nonprofit Organizations Oregon Department of Transportation   Eating the elephant: Internal communications for ODOT Web Reinvention Project
Silver Internal Communications > Business > Fewer Than 1,000 Employees PSP Investments   Mobilize, Motivate and Engage Through Change
AOE Internal Communications > Business > Fewer Than 1,000 Employees EnLink   The Move Is On!
AOE Internal Communications > Business > Fewer Than 1,000 Employees UNIVA CAPITAL Japan Limited   A Group awards project, developed as part of internal communications delivers results: 14.9% increase in sales as well as improved morale and stronger feeling of belonging to UNIVA Group as a whole.
Silver Internal Communications > Business > More Than 10,000 Employees DuPont Gagen MacDonald and Think Marketing Countdown to Day One: Creating DowDuPont
AOE Internal Communications > Business > More Than 10,000 Employees Gulfstream Aerospace   Be Frank: Attracting Honest Feedback to Empower Employees and Understand Engagement
Silver Issues Management The Roanoke Valley Broadband Authority Eddy Alexander David Vs. Goliath and Friends of Municipal Broadband
AOE Issues Management TransUnion   TransUnion’s Data Incident Response Training
Silver Marketing > Business To Business > Products Hewlett Packard Enterprise Interfuse Communications, a Ketchum Company HPE Takes Its Mars-Shot
AOE Marketing > Business To Business > Products Cargill Animal Nutrition Padilla Educating Horse Owners on Topline Health
AOE Marketing > Business To Business > Products DuPont Crop Protection Exponent PR Growing Food Security – One Acre at a Time
Silver Marketing > Business To Business > Professional and/or Financial Services Top Hat   Will Work for Beer
Silver Marketing > Consumer Products > Food and Beverages The Lights Out and Aeronaut Brewing Co. Adam Ritchie Brand Direction T.R.I.P. Through the Multiverse: PR Turns the Digital into the Drinkable
Silver Marketing > Consumer Products > Non-Packaged Goods Universal Pictures H+M Communications With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
Silver Marketing > Consumer Products > Packaged Goods The Lights Out and Aeronaut Brewing Co. Adam Ritchie Brand Direction T.R.I.P. Through the Multiverse: PR Uses Packaging to Blur the Lines Between Pixels and Print
AOE Marketing > Consumer Products > Packaged Goods Pantene DeVries Global Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
Silver Marketing > Consumer Products > Retail Stores and Restaurants GameStop LDWW LDWW Flips the Switch on Demand for GameStop’s Nintendo Switch Inventory
AOE Marketing > Consumer Products > Retail Stores and Restaurants Einstein Bros. Bagels Coyne PR Stirring Up Buzz for Einstein Bros. Bagels
Silver Marketing > Consumer Products > Technology Celebrity Cruises DeVries Global Celebrity Edge Reveal: Using Innovation to Drive Wanderlust
Silver Marketing > Consumer Services > Financial Services Michigan State Housing Development Authority Airfoil Group and Perich Advertising & Design Creating a New Generation of Michigan Homeowners
Silver Marketing > Consumer Services > Health Care Services Los Angeles LGBT Center Weber Shandwick Empowering the LGBT Community to F*ck w/out Fear of HIV
AOE Marketing > Consumer Services > Health Care Services UPMC Health Plan Chemistry UPMC Health Plan Individual Open Enrolllment
Silver Most Effective Campaign $5,000 Or Less > Business The Lights Out and Aeronaut Brewing Co. Adam Ritchie Brand Direction T.R.I.P. Through the Multiverse: String Theory on a Shoestring PR Budget
AOE Most Effective Campaign $5,000 Or Less > Business Fluor Corporation   Cultivating Connection: How Fluor Harnessed the Power of  Storytelling to Inspire, Recognize and Engage a Global Workforce of 60,000
Silver Most Effective Campaign $5,000 Or Less > Government Smithsonian's National Zoo and Conservation Biology Institute   Bye Bye, Bao Bao
AOE Most Effective Campaign $5,000 Or Less > Government Eastern Virginia Medical School   EVMS Sepsis Treatment Awareness Campaign
AOE Most Effective Campaign $5,000 Or Less > Government Georgia World Congress Center Authority (GWCCA)   Out with a Bang: Saying Goodbye to the Georgia Dome
Silver Most Effective Campaign $5,000 Or Less > Nonprofit Organizations San Diego Humane Society   Yorkie Mania Animal Rescue
AOE Most Effective Campaign $5,000 Or Less > Nonprofit Organizations OneOrlando Alliance Edelman Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance
Silver Most Effective Campaign On A Shoe String $5,000 To $10,000 > Business Frito-Lay, Doritos Ketchum Not So “Cheesy” Prom
AOE Most Effective Campaign On A Shoe String $5,000 To $10,000 > Business ZScientific, LLC Fiaschetti Communications and Certainly Studio Zebrafish: Practically People, Transforming How We Study Disease
Silver Most Effective Campaign On A Shoe String $5,000 To $10,000 > Nonprofit Organizations Centre for Ocular Research & Education (CORE) McDougall Communications Introducing CORE: A Reimagined Brand Opens Eyes
Silver Most Effective CSR Campaign Heineken USA's Strongbow Hard Apple Ciders Current Marketing and Cloudfactory Strongbow Nature Remix US Launch
AOE Most Effective CSR Campaign JCPenney M Booth and The Y Pair Up with JCPenney
AOE Most Effective CSR Campaign State Street Corporation Ogilvy, Water & Wall Group and River Communications Staring Down Wall Street: State Street’s Fearless Girl
AOE Most Effective CSR Campaign Wells Fargo Edelman Wells Fargo Holiday Food Bank Program
Silver Multicultural Public Relations Los Angeles LGBT Center Weber Shandwick Empowering the LGBT Community to F*ck w/out Fear of HIV
AOE Multicultural Public Relations HHS Ogilvy What is Brain Health? (¿Qué es Cerebro Sano?)
AOE Multicultural Public Relations Universal Pictures H+M Communications With Zumba Fitness to Captivate Trendsetting Hispanic Females, Despicable Me 3 Dances to the Top of the Global Box Office
Silver Public Affairs > Associations / Government / Nonprofit Organizations Association of Oklahoma General Contractors Jones PR Not Even A Nickel
AOE Public Affairs > Associations / Government / Nonprofit Organizations American  Beverage Association Resolute Consulting Can the Tax/ American Beverage Association
AOE Public Affairs > Associations / Government / Nonprofit Organizations The Oklahoma City Fraternal Order of Police Candor Protect OKC: Securing funding for more police officers
AOE Public Affairs > Associations / Government / Nonprofit Organizations The Roanoke Valley Broadband Authority Eddy Alexander Virginia Broadband Wars
Silver Public Affairs > Business Truscott Rossman   Good Jobs for Michigan – Ensuring the Great Lakes State has the Economic Development Tools to Compete
Silver Public Service > Associations / Government / Nonprofit Organizations Mission Hospital Westbound Communications Mission Hospital Mental Health Stigma Reduction Campaign
AOE Public Service > Associations / Government / Nonprofit Organizations FamilySearch International, National Museum of African American History and Culture, Afro-American Historical and Genealogical Society and California African American Museum   The Freedmen’s Bureau Project - Reuniting Families on Paper Who Were Torn Apart by Slavery
AOE Public Service > Associations / Government / Nonprofit Organizations San Francisco Municipal Transportation Agency MIG, Inc. Vision Zero SF Safe Speeds Campaign
AOE Public Service > Associations / Government / Nonprofit Organizations Truth Initiative Ketchum, 72andSunny #StopProfiling
Silver Public Service > Business Duke Energy   Utility Scam Awareness Week
Silver Public Service > Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government) BlueCross BlueShield of Tennessee MP&F Strategic Communications Don't Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic
Silver Reputation/Brand Management > Business > Companies With Sales of More Than $500 Million to $10 Billion Aflac FleishmanHillard, KWI, MMC and Carol Cone On Purpose Aflac Out-paddles a Reputational Deficit
AOE Reputation/Brand Management > Business > Companies With Sales of More Than $500 Million to $10 Billion Johnson & Johnson DeVries Global "Remove the Wonder If" Campaign
Silver Reputation/Brand Management > Business > Companies With Sales Up to $50 Million Top Hat   Will Work for Beer
AOE Reputation/Brand Management > Business > Companies With Sales Up to $50 Million Utah Jazz/Larry & Gail Miller Family Intrepid The Utah Jazz Legacy Trust: An Unprecedented Move in Professional Sports